cold email criticA second set of eyes for your outreach
Cold Email Checker
Paste your email below. Select context, industry, and type. Get a score out of 100 with specific issues and fixes.
Most cold emails fail before they get read. Wrong opener, vague CTA, spam trigger in the subject line - small mistakes that kill reply rates. This cold email checker scores your email across five sections and tells you exactly what to fix, based on patterns found in about 1,100 real cold emails.
Your draft
No account neededYour email is sent to our server only to score it. It is not stored.
What this cold email checker looks at
The checker scores your email across five sections, each worth 20 points. Every flag comes with a specific suggestion, not just a warning.
Checks length, word count, all-caps, spam trigger words, known outreach filter phrases, vague patterns like "quick question" or "touching base," and unicode bold characters used to fake formatting in inboxes.
Flags unfilled merge tags, lists of websites and pasted site metrics like DA or DR (the most common patterns in link-seller outreach), quoted fake threads, weak filler openers like "I hope this email finds you well," and checks for personalisation signals.
Checks length against published benchmarks, looks for a clear benefit to the reader, and flags self-centred framing like "we offer" and "our company" and heavy jargon.
Flags passive closes like "let me know your thoughts," high-commitment asks like "30-minute call" in a first email, multiple competing questions, missing signatures, and rewards a well-placed P.S.
Applies a separate rule set based on your selected industry (iGaming, SaaS, recruitment and more) and email type (Sales, Link building / Outreach, Recruitment, Affiliate / Partnership). Catches phrases that are fine in general email but red flags in your specific context.
How cold email best practices shaped the rules
The scoring rules were built and tested on about 1,100 real cold emails: over 1,000 link-seller and junk pitches received in real inboxes, plus genuine one-to-one pitches from affiliate programs and media buyers. A rule stays only if it helps genuine emails score higher than spam. Where a message uses outside data, such as Hunter's reply-rate benchmark or Belkins' research on email length, the source is named.
Your email is sent to our server only to score it (and to build the PDF report if you ask for one). It is not stored.